diaper composting

It was during this time that Procter and Gamble, the makers of Pampers and Luvs, launched a very effective advertising campaign that targeted the cloth diaper industry and confused the public. In one of their ads, they claimed that their diapers were partially biodegradable and could be used as composting fertilizer, even though most states did not have diaper-composting facilities for single-use diapers. In other advertisements and press releases, they questioned all aspects of the reusable diaper industry: for example the chemicals and pesticides that were used in growing cotton, the water used to wash diapers, and even the gasoline used by diaper delivery trucks. This media attack greatly harmed the diaper service industry. Says Shiffert, “Disposable diaper companies had money to conduct research and promote their product, and the diaper services could not fight them”.